British Indians are the single largest ethnic minority population in the UK

Are you reaching them? Over 11% of the ethnic minority population in the UK are Indians, and when you include the Pakistani and Bangladeshi communities this rises to more than 23%, and we know how to reach them. Since 1972, ABPL has been tirelessly campaigning for the British Asian community, with ground breaking publications and events. Along the way, we’ve developed a close relationship with both our readers and advertisers based on trust and service to the community. If you want to reach this dynamic and vibrant group, we can help you.


Highly Qualified

Almost half of our readers are professionals and include prominent Bankers, Solicitors, Accountants, Doctors and Financial Advisers.


The Nation's Shopkeepers

More than a quarter of our readers are in the Retails and Wholesale industry, including Newsagents, Groceries, Off-licences, Pharmacies, Opticians and Sub-Post offices.


On the Move

More than 80% of our readers own a car, with an average of 1.4 cars per household. Indians are more likely to own multiple vehicles than any other community in Britain.



More than a third of our readers earn over £30,000 per annum, more than the national average, and combined with their youthful demographic this is only going to increase with time.

Over 40 years of publishing and continuous campaigning, not only have we developed a loyal readership, but also a deep understanding our our readers and their needs.

We conduct regular surveys of our readers, and so we can help you reach the right audience for your campaign.

We also have the right tools for your brand campaigns, with not only regular display advertising, but also numerous sponsorship opportunities in targeted special issues and events.

to discuss your requirements, and see how you can maximise your connection with the UK's most vibrant ethnic community.

  • Published weekly, distributed via retail, subscription sales and online
  • Numerous special issue magazines each year
  • Insertions and direct mail
  • Multiple events each year with sponsorship opportunities